SEO Philosophy by Winnie the Pooh

“You can’t always sit in your corner of the forest and wait for people to come to you … you have to go to them sometimes.”

Yes, SEO really can be that simple. I remember years ago we had a major client that had us build several websites for them. After the sites went live, we watched their TV, radio and billboard advertising. After spending several months in development and a good chunk of change, not once did they mention their website.

Just putting your website on the Internet won’t make you a million dollars overnight. You have to tell people its there. Simple things such as adding your website address in your email signatures, on your business cards, letterhead, anyplace you put your business name will draw traffic.

You also need to market your website through other websites (see “Making the Right Investment in Online Real Estate“). You share your target audience with other websites, so let them do some advertising work for you as well. Know where your competition is advertising and look there. If you advertise in a print publication, ask for rates for advertising on their websites as most have online components available.

Make time to tell the world your company is online. Give us a call at eMarketSouth and let us help you create an Internet marketing plan that fits your budget.

In the next few days I am posting a brand new website that will primarly feature photography of a particular Canadian province. I am also planning to publish at least one photography poster featuring my work. With these elements in mind, is there a particular SEO tool that I really should work with(?) or is there a set of tools that are considered the absolute best and most valuable?

Business Reputation Management commented on
Jul 11,2011 at 3:52AM

eMarketSouth

A successful web presence requires more than just a stellar design. Truly standing out on the web today means having a website that works with your business goals and doesn't fight with you every step of the way. Such a website needs to be built with industry best practices in mind from the very beginning. Your users shouldn't have to think about where to click to get the information they seek. We develop websites equipped to handle search engine optimization efforts, social networking interaction, and internet marketing campaigns. We want to build you a website that feels like a natural extension of yourself that just... well... works.