What is SEO?

While this is not a new term, it certainly is hard for many people to get a grasp on an actual definition. SEO stands for Search Engine Optimization, but what is it exactly?

SEO essentially means making your site search engine-friendly. It sounds simple, but actually involves quite a bit of legwork. Good SEO means your site not only reads well to the engines, but also your customers.

Some basic components of SEO include:

Domain Name
Title Tags
Meta Tags (description and keywords)
Keyword-rich content
Regularly-updated content
Sitemaps
Links from other websites to yours

With SEO, content is the key. Think about your product and the types of phrases your customers might use if they were searching for a product similar to yours. Make sure these phrases appear throughout your page. Additionally, make sure your website is updated regularly so engines will see changes.

SEO can be a very daunting task. On average, you should spend at least an hour a day checking out your website, updating content, checking your searches and traffic. We understand this can be very time consuming, so eMarketSouth created an SEO package just for our customers. Email us or give us a call today at 912-356-1140 to find out how we can help boost your site’s SEO.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

seo commented on
Feb 19,2011 at 12:25AM
nice article very brief info…keep it up

divp commented on
Jan 24,2017 at 12:32AM
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samuelddarden commented on
Mar 27,2019 at 7:42PM

eMarketSouth

A successful web presence requires more than just a stellar design. Truly standing out on the web today means having a website that works with your business goals and doesn't fight with you every step of the way. Such a website needs to be built with industry best practices in mind from the very beginning. Your users shouldn't have to think about where to click to get the information they seek. We develop websites equipped to handle search engine optimization efforts, social networking interaction, and internet marketing campaigns. We want to build you a website that feels like a natural extension of yourself that just... well... works.