What is SEO?

While this is not a new term, it certainly is hard for many people to get a grasp on an actual definition. SEO stands for Search Engine Optimization, but what is it exactly?

SEO essentially means making your site search engine-friendly. It sounds simple, but actually involves quite a bit of legwork. Good SEO means your site not only reads well to the engines, but also your customers.

Some basic components of SEO include:

• Domain Name
• Title Tags
• Meta Tags (description and keywords)
• Keyword-rich content
• Regularly-updated content
• Sitemaps
• Links from other websites to yours

With SEO, content is the key. Think about your product and the types of phrases your customers might use if they were searching for a product similar to yours. Make sure these phrases appear throughout your page. Additionally, make sure your website is updated regularly so engines will see changes.

SEO can be a very daunting task. On average, you should spend at least an hour a day checking out your website, updating content, checking your searches and traffic. We understand this can be very time consuming, so eMarketSouth created an SEO package just for our customers. Email us or give us a call today at 912-356-1140 to find out how we can help boost your site’s SEO.